Dataflor is a company specialised in breeding and propagating Belgian bulb chrysanthemums.

In 1988, Johan David left his parents’ business and, together with his wife, began a company at a new location.

Following the acquisition of the Roeselare-based Segers company in 2005, it was possible to begin commercialising Dataflor varieties.

In 2015, Wouter joined the business, making him the 3rd generation of Davids to do so. His technical knowledge and market-oriented approach are a welcome addition to the business.

Today, the breeding and propagation habitat consists of 12 ha for outdoor cultivation and 12500 m² of greenhouses. From this, our Belgian bulb chrysanthemums and strawberry plants are selected.

Thanks, in part, to our cooperation with research institutes and our many years of experience, Dataflor possesses tried and tested knowledge, with which we advise our clients in the cultivation of Belgian bulb chrysanthemums.

In the winter period, we fill our excess greenhouses with strawberry plants, which we sell to garden centres for resale to the consumer market.

Catalog 2023

The new catalog is now available!